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Statistical Indicators |
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| No. 12 Impact of security concerns on online shopping behaviour | ||
Online shopping usage and effects of security concerns on online shopping behaviour |
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Base: Regular Internet users, weighted column percentages Questions: J2, B1 Sources: SIBIS GPS 2002, SIBIS GPS-NAS 2003 |
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| Security concerns have a significant impact on online shopping behaviour of European and US citizens. In the EU, for example, on average nearly a third of Internet users do not buy online due to security concerns. However, evidence suggests that there is a clear split between "front-runners", where online shopping usage is high and the impact of security concerns is relatively low (quadrant I) and the "laggards", where online shopping usage is low and the impact of security concerns is strong (quadrant III). As can be seen, the Nordic countries, the US, the UK, Austria and Germany appear as front-runners, while all Mediterranean countries (France, Italy, Spain and Greece) are the laggards. In comparison, all of the Central and East European candidate countries are located in the quadrant II, which means limited online shopping even though there is a low sensitivity to security concerns. This may be caused by lower usage of online shopping and less possibilities for eCommerce in these countries. | ||